Our Story

Founded in 2018, Softy London is dedicated to redefining modern comfort with timeless style. In just a few years, this London-based brand has become a staple in the city’s fashion scene, offering elevated essentials that blend sophistication with everyday wear, making it a global destination for premium wardrobe must-haves.

Shape Your Wardrobe

At Softy London, we’re redefining the standards of fashion by offering thoughtful solutions for every body type. From expertly engineered shapewear that accentuates your curves to ultra-flexible underwear that stretches to twice its size, our mission is to innovate beyond tradition and shape the future of the industry.

Our Ongoing Promises

At Softy London, we are committed to delivering high-quality, perfectly fitting shapewear that remains accessible to everyone. We believe fashion should empower women to embrace their individuality with ease and confidence.

  • Free Worldwide Shipping

    We deliver globally with a secure, tracked shipping method, for the fastest & most reliable service.

  • Buy now, pay later

    Klarna and Afterpay gives you extra flexibility when paying for your order as you're able to pay within 30 days. Try your new products first and then decide if you want to keep them. 

  • 30-day returns

    Didn't fit? - No problem! You can always return or exchange. We offer a 14-day return or exchange policy if you are not happy with your order for any reason.